Meet the team

A COMBINATION OF AWARD-WINNING REBATE MANAGEMENT TECHNOLOGY AND STRATEGIC EXPERTISE

About us

e-bate started as a team of rebate management specialists and software developers at an award-winning IT consultancy. Our team specialised in building bespoke rebate solutions for companies that could not find a solution to fit their needs. 

Rather than re-invent the wheel for each client, we recognised that there was a gap in the market for an intelligent rebate management solution that married end to end management with the clients’ processes.  In 2018, e-bate was born.  Its purpose being to deliver a full end to end SaaS rebate management solution that offers a seamless user experience with intelligent tools to run your rebate program your way. 

WHY US

Our leadership team has over 47 years of combined rebate management experience, so you can guarantee that you will always receive class-leading customer support. 

Our team, tool and techniques are what set us apart from our competitors:  We combine strategic advice from our rebate professionals with client-centric processes and a technology-powered intelligent rebate management solution. 

Meet the team below. 

THE BOARD

Leanne Bonner Cooke
Leanne Bonner-Cooke MBE
Founder and CEO
Sandy Reid
Sandy Reid
Investment Director
mark hurley
Mark Hurley
Chair
Louise Stovell
Louise Stovell
Finance Director
Craig Broadhead
Craig Broadhead
Chief Technology Officer
Tom Williams
Tom Williams
Chief Revenue Officer

TEAM LEADERS

Charlotte Clifton new
Charlotte Clifton
Product Manager
Chris McHale
Chris McHale
Head of Operations
Duncan Burns
Duncan Burns
Senior Consultant
Neil Burton
Neil Burton
Activations Engineer
Charlotte Clifton new

Spotlight

Charlotte Clifton

Product Manager

Charlotte is our Product Manager; the gatekeeper of the roadmap!

Working with the Commercial, Development and Implementation teams, Charlotte works to create a plan for the future e-bate Product. 

Charlotte loves working in a fast paced SaaS environment, and is a pro at pulling the teams together to deliver what our customers need from e-bate. 

AWARD WINNERS

The e-bate team were delighted to receive the award for Excellence in Innovation at the LeicestershireLive Business Awards 2020/21! The Excellence in Innovation Award celebrates a company that has made strides in their field, be it creating or introducing something new within the industry, while continuing to strengthen the regional economy.
Not only revolutionising rebate management but winning awards for it too - e-bate has been announced as winner of the 'One To Watch' category in the Network Computing Awards 2020.

e-bate is a proud supporter of Alex’s Wish, a charity set up to eradicate Duchenee Muscular Dystrophy, an aggressive form of Muscular Dystrophy that affects 1 in every 3,500 boys born.

e-bate is supporting Alex’s Wish as our chosen charity during 2020.

Download our Free guide for all Procurement, Finance, Sales and Commercial Teams who want to navigate the challenges of rebate management – successfully

Our Partners

Microsoft image v2
Microsoft Azure
bubo logo
Bubo.AI

Revolutionising the rebate process

FIND OUT WHO WE HAVE HELPED

Whatever sector you're in, we can help.

We cover the whole supply chain from manufacturing and
distribution through to wholesale and retail

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PHARMACEUTICAL
automotive icon
AUTOMOTIVE
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CONSTRUCTION
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FMCG
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Leanne Bonner-Cooke MBE

Founder and CEO

With a passion for business transformation using innovative software, e-bate Limited was Leanne’s brainchild after seeing the potential for the solution across multiple industries globally.

Prior to launching e-bate, Leanne was founder and CEO for Evolve-IT Consulting Ltd, a software development and consulting business. With a strong and a determined drive for business improvements through technology, Leanne has developed an award-winning business and was awarded an MBE for Services to Women in Business in 2018 as part of the New Year Honours list. With over 20 years’ experience in senior roles in the technology sector, Leanne has also been awarded the title of Businesswoman of the Year, in 2015 and 2017 and has successfully brought business software and services to corporate customers on a global scale.

Leanne lives in Leicestershire with her husband Tom and their dog, George. The three of them enjoy long walks in the countryside and holidaying anywhere where there is adventure to be had!

Sandy Reid

Investment Director

Sandy joined the Mercia Group in 2017, originally in the North of England Team. She has now moved to the Midlands Engine Investment Fund (MEIF) team with responsibility for the East Midlands. This fund focuses on equity investments in early stage opportunities.

Prior to joining Mercia, Sandy had hands-on experience of early-stage companies having founded and worked as CEO of a start-up for eight years. She also has experience of acting as a consultant on spinout formation in the HE sector as well as managing the spinout portfolio at the University of Leicester.

In addition, Sandy has acted as both director and observer on a number of early-stage company boards and holds the Certificate in Company Direction from the Institute of Directors. She has a technical background with a PhD in Chemistry and started her career in corporate research and development.

Mark Hurley

Chair

Mark is an experienced non-executive chair with extensive board experience in SaaS, software and tech companies. 


He has a proven track record of raising venture capital/private equity (in excess of £100m), building businesses, and taking successful and profitable exits.


Mark’s key strengths include: board leadership; sales; exits, mergers and acquisitions; financial management and analysis; governance; fund raising; investor relations; strategic management; licensing.

Louise Stovell

Finance Director

Louise qualified with KPMG Bradford, working mainly with SMEs and providing a broad range of services. She made the transition into the commercial sector first joining John Cotton Ltd, a £60m turnover, family owned home textiles business, where she progressed from Divisional Accountant to Group Financial Controller.

Seeking a more hands on role, she then joined a PE-backed commercial printing business as Finance Director and subsequently took responsibility for daily operational management of the business, leading a management team of six.

Relocation to Leicestershire resulted in a move to FD at Harlequin Fabrics and Wallcoverings, a division of Walker Greenbank plc. At this time, the business was loss making and had substantial debts. Louise was part of the team which first turned Harlequin around, before being promoted to FD of the overall Brands’ business. During her time at WG, the share price moved from a low of 6.75p, to a maximum of 238.75p.

Louise’s true passion has always been for SMEs and start ups and helping them to develop and grow. Sheis excited by the opportunities that her new role as part time FD of e-bate presents.

Craig Broadhead

Chief Technical Officer

Craig is a technology evangelist with 15 years experience in designing and developing high-performance software solutions across a number of industries.

Prior to joining e-bate, Craig worked for the Access Group where he was responsible for the development of their SaaS and On-Premise applications throughout their Financials Management Services division. During his time there he revitalised their approach to Agile development and DevOps, improving both their productivity and quality of their outputs. Craig also spent a large amount of his career working for 5th Dimension (now a Symphony EYC company) where he guided the technical strategy of the business, paving the way for them to move their many space planning applications from On-Premise solutions to SaaS deliverables.

Having joined e-bate as CTO, Craig is responsible for the Product Development team and the long term technological strategy for the company.

Tom Williams

CRO

With a proven track record in the SaaS space, Tom brings over 8 years of experience as Founder of high growth video platform, Voxpopme, achieving ARR of $5.6m with 100% growth YOY, with employee numbers increasing to over 70 across 3 continents. 
 
Joining e-bate in April 2021, Tom leads the Sales and Marketing teams with responsibility for revenue growth, sales models and strategies to achieve evolving business goals. 

Charlotte Clifton

Product Manager

Charlotte is a product leader with extensive experience working with fast past SaaS solutions, understanding the balance required to deliver innovative products that perfectly meet customer requirements.

Previously, Charlotte was Head of Product for the market-leading International Educational SaaS platform. Here she managed a team of talented product owners to build both customer-facing products and complex internal financial systems and content management solutions.

Charlotte joined e-bate in January 2020, managing the product team and working very closely with internal stakeholders, as well as existing and prospective customers to continue to develop a robust rebate management solution for their needs.

Chris McHale

Head of Operations

From QA Engineer and Software Developer to Researcher and Senior Technologist, our Head of Operations, Chris, has many years of experience in the technology sector.  

As Head of Operations at e-bate, Chris manages the DevOps and support teams, whilst looking after the IT and Facilities too.

Chris doesn’t just get his kicks from sorting out everything operational, he also makes hand-made leather wallets using his leatherworks skills, and enjoys a spot of archery, gaming, reading, and going to the movies! With a wife, 2 kids, 2 cats and a dog, we’re not sure how he fits it all in…! 

Duncan Burns

Customer Success Manager

Duncan’s experience prior to e-bate includes 13 years with Travis Perkins as a Commercial Manager with responsibility for managing Supplier and Customer rebates for the largest account in the Plumbing & Heating Division.  He has a detailed knowledge of the commercial negotiation and financial processing of rebates – and the challenges arising from previously managing rebates using spreadsheets.

Prior to his role at e-bate, Duncan worked at e-bate’s sister company Evolve for 4 Years as a Consultant.  He joined e-bate when it was formed in 2018 and has successfully built and deployed bespoke rebate and price management software for large corporations across a number of different industries, including Manufacturing, Pharma and Construction.

He has also supported several clients through large scale ERP replacement projects, specifically around data migration and finance processes.  Duncan has expertise in JDE, SAP and Netsuite.

As e-bate’s Customer Success Manager he leads the team responsible for the customer journey from pre sales, through to onboarding and ongoing support.

Neil Burton

Head of Activations

Neil is a computing and management graduate from Loughborough University and has over 18 years experience working with clients to deliver digital IT solutions.

A seasoned IT project manager, Prince 2 Practitioner and scrum master qualified, Neil has successfully consulted, scoped and delivered online solutions to organisations ranging from SMEs through to international corporations across various sectors.

At e-bate, Neil manages the implementation team and works closely with internal stakeholders across the business. Neil works with his team to define and manage the full e-bate implementation process, from kick-off workshops to understand client needs, to configuring the e-bate platform to meet those specific requirements and delivering user training and go-live of the system.