Sep 04, 2023

Are you relying on ‘SWATU’?

Best Practices for B2B Rebate Management

As we turn our heads to planning and budgeting for 2024, I was reminded of finalising a budget a few years ago. We’d smashed our numbers the previous year but, not discounting a huge amount of great work by the team, everything had gone our way and everything that had to go right, did. We decided we’d push the boundaries again but not be flattered by the last set of numbers.

But despite attempting to be a little cautious, somehow a significant revenue line appeared entitled ‘SWATU’, a revenue line for ‘the unexpected opportunity’ or, to expand on the acronym,“ Something Will Always Turn Up.”


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