Jul 20, 2023

Customer-Centric Supply Chain Modelling: Driving Success Through Customer Focus

customer centric

We are all customers/consumers so we know personally how important customer service is when selecting where to spend our money, and this need for customer focus extends into the world of business. In today’s highly competitive business landscape, companies need to go above and beyond to meet customer expectations, and because of this, one approach that has gained significant traction is customer-centric supply chain modelling.

By placing the customer at the centre of their operations, organisations can create a sustainable competitive advantage, without damaging their margins. In this blog, we will explore the concept of customer-centric supply chain modelling, its key benefits, and the role of automated rebate management in enhancing customer satisfaction and supply chain efficiency.


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