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Jan 07, 2020
1 MIN READ

Make Your Rebate Management Simple

Make Your Rebate Management Simple

When thinking about sales incentives, most people will cast their mind towards consumer retail scenarios โ€“ two-for-one offers, Black Friday discounts, free movie tickets with every purchase โ€“ rather than special B2B pricing arrangements. However, the fundamental purpose of sales incentives remains the same no matter the context โ€“ to influence people to take a desired action.

B2B buyers and decision-makers are consumers too, of course, and they want to know โ€œWhatโ€™s in it for me?โ€ just as much as anyone else. And this is precisely what rebate programmes are designed to do โ€“ to give buyers the motivation they need and the incentive theyโ€™re looking for to make a purchase.

The problem is though, that unlike B2C incentives (one-time discounts, offers, coupons, etc.), B2B rebate programs are inherently more complex โ€“ for both buyers and suppliers โ€“ making robust rebate management processes critical for every link in the supply chain.

Both parties need a way to meticulously record the precise details of all rebate agreements. All purchases and sales then need to be tracked accurately against those agreements to ensure buyers arenโ€™t missing out on claims and suppliers arenโ€™t overcompensating the customer and eating into their profit margin.

All this requires real-time visibility into your data โ€“ and that data needs to be 100% accurate, 100% of the time.

Why, then, do so many companies still rely on spreadsheets for rebate management? According to the 2019 Benchmarking Accounting & Finance Functions report from Robert Half and the Financial Education & Research Foundation (FERF), 63% of companies still use Excel as their primary budgeting and planning tool. That said, spreadsheet reliance is in decline โ€“ and for good reason.

Relying on spreadsheets to calculate rebates leaves organisations open to expensive errors and high levels of risk โ€“ especially if the organisation is managing numerous complex trade agreements with a diverse range of equally complex rebate arrangements.

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