Oct 15, 2020

How to Avoid Your Supplier Rebates Failing


Question: What makes a successful supplier rebate programme? 

Answer: One that generates more sales. 

Well, of course, that is true – but there are other considerations to take into account. 

Offering rebates is a great way to generate buyer demand – perhaps for high margin products to increase revenue, or maybe for underperforming products you’re struggling to shift.

You may offer rebates to B2B customers to incentivise increased purchase volumes or order frequency, reward strategic customers for meeting growth targets, or encourage loyalty and build buyer preference. 

These are all common goals B2B companies strive for when creating incentive programmes for customers. But is offering the rebate incentive itself enough to encourage the types of buyer behaviour you want to encourage?

4 key emotions and drivers


e-bate Icon

Supercharge your rebate management, get a free demo